Emma is an email marketing platform, designed to not just send out stacks of emails, but to establish relationships. It falls under the CM Group, established in 2017 from Nashville, Tennessee which also is the parent company for Campaign Monitor, Liveclicker and Selligent among the many offerings. With its experience in email marketing, Emma sends out annually about 180 billion emails for its 70k customers. Notable clients include Yale, Liberty Tax, Texas A&M University, and Orangetheory Fitness.
Plans and pricing
Emma has a three tier, paid pricing structure. While there is a free demo, there is no free trial, nor is there a free tier.
At the bottom is the not so aptly named Pro tier, which starts at $99/month for 10,000 contacts with an annual contract. Notable features include a drag and drop email editor, pre-send email testing, real-time reporting and analytics, and segmentation tools for tailored email to particular segments of the audience. It gets limited to 5 users with only 2 role types and 1 workflow.
Moving up a tier takes us to the better named Plus tier, which starts at $159/month for also 10,000 contacts and an annual contract. It has all the features of the lower tier, and adds a landing page builder, custom event-driven automations, technical integration setup, and trends reporting. Perhaps more importantly, it supports 25 users with 5 role types and unlimited email automation workflows.
At the top is Emma HQ, which increases the price to $299/month for 10,000 contacts and the annual contract (as an aside, we would have liked this plan to include more contacts- which are available for an additional fee and a custom quote). This highest plan has all the functions of the two lower tiers, and supports unlimited users with 6 role types. Additional features include an approvals dashboard, template style locking, an activity dashboard, and private branding.
While the lowest plan lacks it, the upper two tiers have 1:1 onboarding support.
Features
Emma is designed to take email marketing to the next level, via its comprehensive toolset. This starts with the Emma HQ platform, which incorporates campaign management, template sharing controls and an activity dashboard. This allows you to track the performance of a campaign, for such metrics as the number of emails sent, the percent click through rate, and audience growth.
There is also an email editor, so attractive emails that grab attention can be created. It is easy to use, as it is a drag and drop interface. Furthermore, emails can be designed so that they look great on a mobile platform as well.
Support
Support for Emma falls short if you need a direct connection as they have a phone number for sales, but conveniently there is none listed if you need to speak to someone for product help (However, to be fair, the plans get listed in features as customer support “Email and phone.”). There was also no direct support portal, but we did find a chat box although it starts with automated assistance- making it the lone option if you have a direct question. We find this somewhat ironic as on the Contact Us page it states “We'd love to connect.”
As far as self-help content there is absolutely no shortage. This includes a blog, webinars, guides, product news, videos and even an introductory recorded webinar that has the cute designation Emma 101. The guides are well done with content targeted for a particular industry such as “ 10 Email Campaigns Universities Should Send this Fall.”
Final verdict
While many services can make the promise to move your email marketing up a notch, Emma can actually deliver on the promise. We appreciate the integrated email editor that also can optimize for a mobile browser, the well done dashboard to analyze the performance of a campaign, and the upfront pricing. We also note the shortcomings, such as the lack of a free trial, our difficulty finding the phone number for support and no trouble ticket portal, and the limit on the number of contacts for the included price. Our criticisms aside, for an organization looking to increase its email marketing efforts, this Emma platform is an easy to recommend choice.
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